Permission-based anything has an aura of appeal to it. Doesn’t it? So this trend that is emerging in Web marketing where actual users opt in to receive advertising messages, gets a big nod of approval, right?
Think about it. Once you’re online, how frustrating is the inundation of advertising messages and how much patience is expended to avoid these messages anyway? And we won’t get started on the topic of spam and the quantity of useless offers sitting in your mailbox right now.
So one has to congratulate advertising companies such as Directory Xpress that allow users to create their own online directories of businesses that they CHOOSE to receive messages from.
Marketers win too because campaigns are targeted and response rates will be that much better. Everybody loves the win-win scenario.
Cliff Boodoosingh - marketingfind.com
According to John Cochran, owner of Edwards, CO-based Gorsuch Outfitters:
"I've seen a dramatic decline in email registration - but, now there's a
solid alternative. By promoting myinfopage.com on my company's website, I
now offer a terrific option for customers to stay current. One way or
another, when I have timely sales or news, I know I can get it to people who
want to know."