If not us, do you believe them?

"Another big phenomenon is building communities around websites and around products.”

"The user is in the driver's seat: they want an experience that is increasingly personal, more relevant, and ties into their task more integrally. Search is just a way to get that integrated experience, but it's all about what the users want - when they want it, how they want it, and who they want it from."

" Online marketing's informational trajectory doesn't solve day-to-day problems. It's a reason to solve them. Looking over time, backward and forward, feedback-driven speed, negotiated messaging, and co-evolution are perceivable -- but only as potentialities on a discernible trajectory of a business we must have will to bring into being."

Len Ellis
ClickZ
February 2003

"If you keep the content good and you raise the relevance of the stuff that's the advertising/marketing/personal messages, that becomes more valuable to the consumer because it is more relevant. It becomes more valuable to the marketer, because they're reaching a consumer who wants their message"

Esther Dyson
iMedia Summit
May 2004